Our organization is inspired by and named after Rosie the Riveter, the symbol of the women who stepped up and stepped in to take on previously male-dominated roles in factories and heavy industry when men left their jobs to fight in WWII.  While widespread cultural references encouraged women to undertake such work (a song, promotional film, an image by Norman Rockwell, etc.), it was artist J. Howard Miller’s representation of Rosie the Riveter on the “We Can Do It” poster he designed for the Westinghouse Electric & Manufacturing Company in 1942 that has become the iconic image of Rosie the Riveter and her can-do attitude.  As an organization, we aim to inspire girls to take a similar “We Can Do It” approach to STEM, and hope you will support girls in STEM by funding our modern adaptation of the symbol that, some argue, changed a generation.